Writing a job advert people answer

Greymill AcademyPeople and hiring2 min read

The short answer

Most small business adverts describe the employer, not the job.

The takeaway. Say what the work is day to day, what it pays, and why someone would want it. Vagueness on pay costs you good applicants.

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AvoidCompetitive salary, must be a team player, exciting opportunity for the right candidate.
Do this insteadA named range, the actual hours, where the work happens, and what the first month looks like.

Good candidates have options and filter fast. Vague adverts get filtered out first.

Example conversation with Staff & HR
You
Job advert for a second-year apprentice electrician, Bristol, around £22k.
Staff & HR
Apprentice Electrician, second year, Bristol

£22,000. Van, tools and college fees covered.

You would be working alongside one of our two qualified engineers on domestic rewires and consumer unit upgrades, mostly within twenty minutes of the city. Real work from week one, not sweeping up.

We are a four-person firm. You would know everyone by the end of your first week and your training is our problem, not something you fit around the job.

What we need: your second year underway, a full licence, and turning up when you said you would.

Send a message rather than a CV. Tell me what you have actually worked on.

It named the money. That alone puts you ahead of most trade adverts.

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Paste this to GRACE

Write a job advert for a [role] at my [type of business] in [where]. Pay is [range], hours are [hours]. The work is mostly [describe it]. Keep it plain and honest.

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