AvoidThe answer felt shallow, so I set length to maximum.
Do this insteadThe answer felt shallow, so I moved from Express to Standard and left length alone.
A shallow answer at four times the length is still shallow, and takes four times as long to read.
Example conversations with Cash & Profit
Express, length turned up
You
Is my pricing right?
Cash & Profit
Pricing depends on your costs, your market and your positioning. It is generally advisable to review pricing annually, to understand your cost base fully, and to consider what your competitors charge while remembering that undercutting is rarely a sustainable strategy for a small business. You should also consider whether your customers are price-sensitive or value-sensitive, since this materially affects how much room you have...
Longer, and no closer to an answer.
Standard, length left alone
You
Is my pricing right?
Cash & Profit
On your numbers, no. Two of your four service lines are underpriced.
Emergency callouts at your current rate sit around 38 percent margin, which is right.
Boiler installs at 42 percent, also right.
Bathroom refits at 24 percent, low for the risk you carry.
Small repairs under £80 are below breakeven once travel is counted.
The refits are the one to fix. Want me to model a 15 percent increase on those alone?
Emergency callouts at your current rate sit around 38 percent margin, which is right.
Boiler installs at 42 percent, also right.
Bathroom refits at 24 percent, low for the risk you carry.
Small repairs under £80 are below breakeven once travel is counted.
The refits are the one to fix. Want me to model a 15 percent increase on those alone?
The engine decided how hard it thought. Length never would have.
Length controls how much gets written. The engine controls how much thinking happens before any of it gets written.
Try it on your business
Every lesson ends with a question to hand to a Greymill specialist, who answers with what it knows about your business.