Writing a quote that wins

Greymill AcademyPricing and profit3 min read

The short answer

The cheapest quote does not always win. The clearest one usually does.

The takeaway. Price plus what is included plus what happens if things change. Three parts, and most quotes are missing the third.

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  • What you are doing, in the customer's words not yours
  • What is included and what is explicitly not
  • The price, and whether it is fixed or an estimate
  • What happens if the job changes once you have started
  • How and when you expect to be paid
Example conversation with Writing
You
Turn this into a proper quote: rewire a three-bed semi, 5 days, £4,200, they want it done before they move in on the 14th.
Writing
Full rewire, [address]

What is included: complete rewire of all circuits, new consumer unit, sockets and switches replaced like for like, certification on completion, and making good to plaster.

What is not included: redecoration after making good, and any upgrade to the incoming supply if the DNO requires it.

Price: £4,200. Fixed, not an estimate.

Timing: 5 working days. Starting the 6th completes the 12th, two days before your move.

If anything is found once the floors are up, I will price it and get your approval before doing it.

Payment: 30 percent on start, balance on certification.

The two lines that stop the argument are the ones nobody writes.

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The fifth point is the one that prevents the argument. Put payment terms on the quote, not on the invoice.

Paste this to LUKE

Write me a quote for this job: [describe it]. Price is [amount]. Include what is covered, what is not, and my payment terms of [terms]. Keep it short and plain.

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