Cold approaches to larger organisations are slow. Someone who already trusts you introducing you is not.
Example conversation with Sales & Quotes
You
All my work is domestic. I want commercial contracts. How do I get in?
Sales & Quotes
Not by cold approach. Through someone who already trusts you.
Look at your existing customers first. Someone on your books manages a building, sits on a board, or runs a business with premises. That introduction is worth fifty cold emails.
Then facilities management firms, not the end client. One FM relationship can mean ten sites.
Before you chase it, two things change. Payment moves to 30 or 60 days, so ask MAYA whether your cash can carry it. And they will want public liability at a level you may not currently hold, plus a certificate on file.
Want me to draft the message to your existing customers?
Look at your existing customers first. Someone on your books manages a building, sits on a board, or runs a business with premises. That introduction is worth fifty cold emails.
Then facilities management firms, not the end client. One FM relationship can mean ten sites.
Before you chase it, two things change. Payment moves to 30 or 60 days, so ask MAYA whether your cash can carry it. And they will want public liability at a level you may not currently hold, plus a certificate on file.
Want me to draft the message to your existing customers?
Advanced engine. It answered the question and flagged two things that would have stopped you later.
Bigger clients usually mean longer payment terms. Ask MAYA whether your cash flow can carry it before you chase it.
Paste this to COLE
Everything I do now is [current type of work]. I want to win [bigger type]. What is my realistic route in, and what would I need to change about how I operate?
Try it on your business
Every lesson ends with a question to hand to a Greymill specialist, who answers with what it knows about your business.
More in Turning enquiries into work
- Why quotes go quietIt is rarely the price. It is usually the wait or the wording.Read the lesson
- Following up without being a nuisanceTwo follow-ups is normal. Nought is the actual mistake.Read the lesson
- A proposal that does the sellingThey are choosing between you and someone they have also never met.Read the lesson