AvoidSending the quote and waiting, then deciding they were not interested.
Do this insteadA short message three days later asking whether they have any questions, and one more the week after.
Silence usually means busy, not no. You are reminding, not pestering.
Example conversation with Writing
You
Two follow-ups for a quote that has gone quiet. One for three days, one for a week.
Writing
Day three
Hi Mark, just checking the quote arrived alright. Any questions or anything you want changed, happy to go through it.
Day ten
Hi Mark, no pressure at all, just closing the loop. I have availability the week of the 20th if it is still of interest, otherwise I will leave it with you.
The second one works because it gives them an easy exit. That is often what prompts the reply.
Hi Mark, just checking the quote arrived alright. Any questions or anything you want changed, happy to go through it.
Day ten
Hi Mark, no pressure at all, just closing the loop. I have availability the week of the 20th if it is still of interest, otherwise I will leave it with you.
The second one works because it gives them an easy exit. That is often what prompts the reply.
The exit is what gets the answer. Counter-intuitive and reliable.
Paste this to LUKE
Write me two short follow-up messages for a customer who has not replied to a quote. One for three days after, one for a week after. Friendly, not pushy.
Try it on your business
Every lesson ends with a question to hand to a Greymill specialist, who answers with what it knows about your business.
More in Turning enquiries into work
- Why quotes go quietIt is rarely the price. It is usually the wait or the wording.Read the lesson
- Winning a bigger type of clientThe route in is almost always someone you already know.Read the lesson
- A proposal that does the sellingThey are choosing between you and someone they have also never met.Read the lesson