In the UK
Online shops in the UK selling on their own site or on marketplaces: direct-to-consumer brands, private-label and FBA sellers, dropshippers and subscription sellers.
- Knowing whether an order makes money after ads, free delivery and returnsWork out what each order really leaves behind on your VAT-exclusive price, then the ROAS you need just to break even on your ads.Read the lesson
- Paying for stock and ads weeks before the platforms pay youBuild a 13-week cash flow on each platform's real payout timing, allow for reserves, holds and chargebacks, and price any revenue-based advance before you sign.Read the lesson
- VAT when you sell on marketplaces, ship from abroad or sell into the EUWho accounts for VAT on each kind of online sale, what is changing for parcels of £135 or less (As of Oct 2026), and how to test whether the Flat Rate Scheme suits a reseller.Read the lesson
- Making sure what you import, own-brand or dropship is legal to sellIf you import, own-brand or dropship, the law can treat you as the producer: what that means for safety duties, markings, category paperwork and packaging.Read the lesson
- What your returns policy can say, and what the law has already decidedOnline customers have a right to cancel and a separate right to reject faulty goods, so write terms that match both and refund disputes stop costing you.Read the lesson
- Staffing the Christmas peak with agency pickers, temps and freelancersBlack Friday to the January returns needs extra hands: the agency, pay, safety and freelancer rules that apply to an online shop's peak team.Read the lesson
- Getting reviews, creator posts and email sales without a fineReviews, influencers, sale prices and email now carry direct fines for online shops; here is how to use each one within the rules.Read the lesson
- Amazon has suspended my account and is holding my moneyHow to get a suspended marketplace account back with one complete appeal, the notice rights you have, and how to keep trading while your money is held.Read the lesson
In the US
Online stores in the US selling on their own site or on marketplaces: direct-to-consumer brands, private-label and FBA sellers, dropshippers and subscription sellers.
- Knowing what an order earns after landed cost, tariffs, free shipping and returnsWork out contribution margin per order with duty in your landed cost, the ROAS you need to break even, and what a tariff change does to both.Read the lesson
- Paying for inventory and ads weeks before the platforms pay youBuild a 13-week cash flow on real payout timing, plan for reserves, holds and chargebacks, and turn any revenue-based advance into an APR before you sign.Read the lesson
- Sales tax when Amazon collects some of it and your stock sits in other statesHow economic and inventory nexus work for an online seller, what marketplace facilitator laws do and do not cover, the state income tax and tariff refund traps, and why to clean up past exposure before you sell.Read the lesson
- Proving the products you import or private-label are legal to sellIf you import or private-label, you are in the chain the law holds responsible: the certificates, testing, warnings and reports your products need before they go live.Read the lesson
- Shipping promises, a refund policy that holds up, and the 3PL clause that caps your lossFederal and state rules decide what your shipping times, refund policy, warranties and subscriptions must say, and your 3PL and supplier contracts decide who pays when stock is lost.Read the lesson
- Paying packers, an overseas assistant and a freelance designer the right wayOnline sellers lean on packers, virtual assistants and freelancers: how classification works for each, which tax form each one needs, and the wage rules that bite at peak.Read the lesson
- Reviews, creators, texts and 'Made in USA': selling harder without a penalty or a lawsuitThe federal and state rules that govern how online stores win customers: reviews, influencer disclosure, origin claims, pricing, email, texts and marketplace verification.Read the lesson
- A Prop 65 notice or a website accessibility demand letter has arrivedWhat to do in the first days after a Prop 65 60-day notice or an ADA website demand letter, and how to make the next one less likely.Read the lesson
What Greymill knows about online retail and ecommerce · Every Academy lesson