When to ask Marketing & Writing
- You need more enquiries and do not know where they should come from.
- You are deciding where to spend a marketing budget.
- Your business looks the same as every competitor.
- You need to write something and keep putting it off.
- Your proposals are not converting.
What owners ask Marketing & Writing
- I get most work from word of mouth and it has plateaued. Give me two channels worth testing for a local trade business and how I would know if they worked.
- I have 300 a month for marketing. Tell me exactly where to put it and why.
- Write a follow-up email to a client who has not paid an invoice due three weeks ago. Firm but I want to keep the relationship.
Quick asks in the app
- Draft me a marketing plan
- How do I get found on Google?
- Write me homepage copy
Not for Marketing & Writing: Winning one named client or pricing a quote. That is COLE.
Works alongside
- Sales & Quotes, with COLEWho to approach, quotes, follow-ups and winning the work.See Sales & Quotes
- Strategy, with AVAWhere the business is heading: what to grow, what to drop and big decisions.See Strategy
Guides for this work
- How to follow up an enquiry or quote in the UKReply fast, follow up twice, then stop. Marketing emails and texts to individuals need consent or the soft opt-in, and sales calls need a TPS check.Read the guide
- How to follow up leads and estimates in the USAnswer fast, follow up twice, then stop. Commercial email follows CAN-SPAM; autodialed marketing texts need written consent under the TCPA.Read the guide
Free lessons Marketing & Writing is part of
- Filling the book from Instagram, reviews and rebooking without breaking the advertising rulesRebooking, reviews and social portfolios fill a salon's diary, and each comes with its own rules on photos, influencers, reviews and prescription medicines.Read the lesson
- Getting more five-star reviews and Instagram bookings without breaking FTC rulesRebooking, reviews, portfolios and texts bring in salon clients, and each comes with federal rules on incentives, endorsements, photos and consent.Read the lesson
- Getting reviews, creator posts and email sales without a fineReviews, influencers, sale prices and email now carry direct fines for online shops; here is how to use each one within the rules.Read the lesson
- Reviews, creators, texts and 'Made in USA': selling harder without a penalty or a lawsuitThe federal and state rules that govern how online stores win customers: reviews, influencer disclosure, origin claims, pricing, email, texts and marketplace verification.Read the lesson
- Getting more covers without falling foul of the price, review and platform rulesThe channels you control earn the most, and the rules on showing service charges, asking for reviews and signing platform deals decide what you can do to grow.Read the lesson
Which plans include Marketing & Writing
Scale includes all twelve specialists. On Starter you choose three to work with ALEX, and on Growth seven, and you can swap any time. Marketing & Writing shares one memory of your business with the rest of the team, so you only explain things once.
Questions owners ask
What does Greymill's Marketing & Writing specialist do?+
Greymill's Marketing & Writing specialist is NINA. Brings customers in and writes the words that sell, on your site, in your ads and in your inbox. Getting found and the words that sell: where to advertise, Google and social media, a brand people remember, and your website, posts and emails.
When should I ask Marketing & Writing?+
You need more enquiries and do not know where they should come from. You are deciding where to spend a marketing budget. Your business looks the same as every competitor. You need to write something and keep putting it off. Your proposals are not converting.
Which Greymill plans include Marketing & Writing?+
Scale includes all twelve specialists. On Starter you choose three to work with ALEX, and on Growth seven, and you can swap any time.
Can Marketing & Writing send emails or file anything for me?+
Not on its own. Nothing is sent unless you press Send, Greymill only changes your books when you press Approve and never makes a payment, and it files nothing unless you send it yourself. Where a matter needs a regulated professional to sign it off, Greymill says so and tells you exactly what to take to them.
Is there a free trial?+
Yes. Every plan starts with a 7-day free trial on full Scale access, no card needed, so you can try Marketing & Writing with the whole team.
The rest of the team
- Ask Anything, with ALEXSee Ask Anything
- Strategy, with AVASee Strategy
- Daily Operations, with ELLASee Daily Operations
- Project Planning, with JAMESSee Project Planning
- Technology, with THEOSee Technology
- Staff & HR, with GRACESee Staff & HR
- Cash & Profit, with MAYASee Cash & Profit
- Tax & Bookkeeping, with MARCUSSee Tax & Bookkeeping
- Loans & Funding, with FELIXSee Loans & Funding
- Sales & Quotes, with COLESee Sales & Quotes
- Contracts & Rules, with LEOSee Contracts & Rules