When to ask DARA
- You have data but cannot see the pattern in it.
- You want to know which marketing actually produced revenue.
- You need a number to make a decision and are not sure how to calculate it.
What owners ask DARA
- Here is a year of job data. Which customer type gives me the best margin per hour, and which should I stop chasing?
- I spend on three marketing channels and cannot tell which works. Help me work out what to measure.
- Turn this spreadsheet into the three numbers I should look at every month.
Quick asks in the app
- What numbers should I track?
- Build me a simple weekly dashboard
- What is my data telling me?
Not for DARA: Cash, profit and forecasts. That is MAYA.
Works alongside
- MAYA, Cash & ProfitCash, profit, prices and forecasts: whether the numbers work.Meet MAYA
- NINA, MarketingGetting found: where to advertise, showing up on Google and social media, and a brand people remember.Meet NINA
Free lessons DARA is part of
- Pricing a dish and a pint so the GP survives VAT and wasteSet menu prices from what a plate really costs, find the gap between the recipe card and the stock count, and know how many covers you need to break even.Read the lesson
- Pricing a plate to a food cost target and knowing your breakeven coversSet menu prices from plate cost, judge dishes by dollars of contribution, watch prime cost, and show any mandatory fee the way your state requires.Read the lesson
Which plans include Data & Analytics
Scale includes all sixteen specialists. On Starter you choose three to work with ALEX, and on Growth nine, and you can swap any time. DARA shares one memory of your business with the rest of the team, so you only explain things once.
Questions owners ask
What does Greymill's Data & Analytics specialist do?+
DARA is Greymill's Data & Analytics specialist. Finds the pattern in your jobs, customers and sales, and what to do about it. What to track and what your data is telling you, from jobs to customers.
When should I ask DARA?+
You have data but cannot see the pattern in it. You want to know which marketing actually produced revenue. You need a number to make a decision and are not sure how to calculate it.
Which Greymill plans include Data & Analytics?+
Scale includes all sixteen specialists. On Starter you choose three to work with ALEX, and on Growth nine, and you can swap any time.
Can DARA send emails or file anything for me?+
Not on its own. Nothing is sent unless you press Send, Greymill only changes your books when you press Approve and never makes a payment, and it files nothing unless you send it yourself. Where a matter needs a regulated professional to sign it off, Greymill says so and tells you exactly what to take to them.
Is there a free trial?+
Yes. Every plan starts with a 7-day free trial on full Scale access, no card needed, so you can try DARA with the whole team.
The rest of the team
- ALEX, Ask AnythingMeet ALEX
- AVA, StrategyMeet AVA
- ELLA, Daily OperationsMeet ELLA
- JAMES, Big ProjectsMeet JAMES
- THEO, TechnologyMeet THEO
- GRACE, Staff & HRMeet GRACE
- MAYA, Cash & ProfitMeet MAYA
- MARCUS, Tax & BookkeepingMeet MARCUS
- FELIX, Loans & FundingMeet FELIX
- NINA, MarketingMeet NINA
- LUKE, WritingMeet LUKE
- COLE, Sales & QuotesMeet COLE
- BLAKE, CoachingMeet BLAKE
- LEO, Contracts & DisputesMeet LEO
- IVY, Rules & LicensingMeet IVY