When to ask NINA
- You need more enquiries and do not know where they should come from.
- You are deciding where to spend a marketing budget.
- Your business looks the same as every competitor.
What owners ask NINA
- I get most work from word of mouth and it has plateaued. Give me two channels worth testing for a local trade business and how I would know if they worked.
- I have 300 a month for marketing. Tell me exactly where to put it and why.
- Everyone in my industry says the same things. Help me find what is actually different about us.
Quick asks in the app
- Draft me a marketing plan
- How do I get found on Google?
- Where should I advertise?
Not for NINA: Writing the actual words. Once the plan exists, LUKE writes it.
Works alongside
- LUKE, WritingWebsite words, emails, posts and proposals that help you sell, fact-checked and right for where you trade.Meet LUKE
- COLE, Sales & QuotesWho to approach, quotes, follow-ups and winning the work.Meet COLE
Guides for this work
- How to follow up an enquiry or quote in the UKReply fast, follow up twice, then stop. Marketing emails and texts to individuals need consent or the soft opt-in, and sales calls need a TPS check.Read the guide
- How to follow up leads and estimates in the USAnswer fast, follow up twice, then stop. Commercial email follows CAN-SPAM; autodialed marketing texts need written consent under the TCPA.Read the guide
Free lessons NINA is part of
- Filling the book from Instagram, reviews and rebooking without breaking the advertising rulesRebooking, reviews and social portfolios fill a salon's diary, and each comes with its own rules on photos, influencers, reviews and prescription medicines.Read the lesson
- Getting more five-star reviews and Instagram bookings without breaking FTC rulesRebooking, reviews, portfolios and texts bring in salon clients, and each comes with federal rules on incentives, endorsements, photos and consent.Read the lesson
- Getting reviews, creator posts and email sales without a fineReviews, influencers, sale prices and email now carry direct fines for online shops; here is how to use each one within the rules.Read the lesson
- Reviews, creators, texts and 'Made in USA': selling harder without a penalty or a lawsuitThe federal and state rules that govern how online stores win customers: reviews, influencer disclosure, origin claims, pricing, email, texts and marketplace verification.Read the lesson
- Getting more covers without falling foul of the price, review and platform rulesThe channels you control earn the most, and the rules on showing service charges, asking for reviews and signing platform deals decide what you can do to grow.Read the lesson
Which plans include Marketing
Scale includes all sixteen specialists. On Starter you choose three to work with ALEX, and on Growth nine, and you can swap any time. NINA shares one memory of your business with the rest of the team, so you only explain things once.
Questions owners ask
What does Greymill's Marketing specialist do?+
NINA is Greymill's Marketing specialist. Growth needs marketing. NINA sharpens your brand and brings customers in. Getting found: where to advertise, showing up on Google and social media, and a brand people remember.
When should I ask NINA?+
You need more enquiries and do not know where they should come from. You are deciding where to spend a marketing budget. Your business looks the same as every competitor.
Which Greymill plans include Marketing?+
Scale includes all sixteen specialists. On Starter you choose three to work with ALEX, and on Growth nine, and you can swap any time.
Can NINA send emails or file anything for me?+
Not on its own. Nothing is sent unless you press Send, Greymill only changes your books when you press Approve and never makes a payment, and it files nothing unless you send it yourself. Where a matter needs a regulated professional to sign it off, Greymill says so and tells you exactly what to take to them.
Is there a free trial?+
Yes. Every plan starts with a 7-day free trial on full Scale access, no card needed, so you can try NINA with the whole team.
The rest of the team
- ALEX, Ask AnythingMeet ALEX
- AVA, StrategyMeet AVA
- ELLA, Daily OperationsMeet ELLA
- JAMES, Big ProjectsMeet JAMES
- THEO, TechnologyMeet THEO
- GRACE, Staff & HRMeet GRACE
- MAYA, Cash & ProfitMeet MAYA
- MARCUS, Tax & BookkeepingMeet MARCUS
- FELIX, Loans & FundingMeet FELIX
- DARA, Data & AnalyticsMeet DARA
- LUKE, WritingMeet LUKE
- COLE, Sales & QuotesMeet COLE
- BLAKE, CoachingMeet BLAKE
- LEO, Contracts & DisputesMeet LEO
- IVY, Rules & LicensingMeet IVY